Hello, I’m a creator and maker of content and information. I raise issues and then develop ideas and tools to try and solve them.
I started out here as a solo marketing consultant and copywriter, after selling my marketing agency in 2014. Now it’s me, plus a team in what I call ‘The Studio’. We’re a collective providing services across research, design, strategy and content creation.
Fundamentally, we believe in the power of storytelling, getting alongside our target audience and deeply engaging with stakeholders to learn about what they need and want .
We target specific issues and niche target audiences, like men after 40.
Our mission is to increase awareness, inspire, motivate and support people in these audiences by listening, and telling their stories.
Contact me or say hi, or raise an issue. You never know what we might achieve together!
We get alongside our target audience. We hold focus groups, do desk research and we talk to stakeholders at all levels and stages of the communications process.
We are strategists, we think, we plan and we come up with ideas. We test those ideas and then develop them into key messages, campaigns or custom media channels, or even publications.
When the idea is right and ready to go, we pivot into action. We create, execute, design, write, film and produce tools, resources, content and campaign material.
We also create custom programs, products and platforms that feature digital, print and video projects around health, longevity, lifestyle and wellbeing – mostly for men after 40, but also for other highly targeted audiences.
We write articles and newsletter content for larger organisations, we provide stories and material to health-focused businesses, and we design and create workshops, seminars and custom events to educate, inform and support men in the 40s, 50s, 60s and 70s plus.
Visit our PROJECTS page to see some of our current projects. Talk to us about ways to reach and engage the men in your organisation or community, or people generally with information and key messages around health and wellbeing.
Jonathan Watcham is an entrepreneur at heart. He’s also a writer, content creator and storyteller.
He has a passion for clear, simple and creative communications, using a story narrative and a focused channel to reach an ideal target audience.
He’s has always had an interest in health, longevity and wellbeing. He is fit and very health-focused himself.
Jonathan is a researcher, learner and maker. He loves the workshop environment, teaching, motivating and supporting people using original, creative tools, resources, and carefully curated information. Contact him to discuss a project.