OUR PROJECTS

Check out some of our projects – past, present and future.

We work with clients in the health, wellbeing and lifestyle sectors, mostly for men after 40. In the past we’ve had a more general target audience, but now we’re super focused.

We also create and develop our own platforms, publications, channels and projects.

If you have an idea for a campaign or channel targeted at men after 40, get in touch!

Find out more below or contact us

Current Project:
CLEVER GUYS

CLEVER GUYS is our new signature program for men after 40. It's a workshop program and a publication (workbook). We cover 5 key topics that we believe are crucial to men after 40. The workshop can be online or in-person and is designed to inspire, equip and support men looking to improve their health, longevity and wellbeing. Launch date: May 2022

Past Project:
REGIONAL NSW, MENTAL HEALTH & WELLNESS CAMPAIGN

Jonathan worked on this project for Juntos Marketing, an innovative Sydney-based marketing agency. Juntos subsequently won an Australian Institute of Marketing Award for the campaign. The campaign included extensive stakeholder engagement and consultations.

Future Project:
MAN ALIVE! Now

In the making... This is our twice-yearly publication profiling men of impact, achievement and looking to leave a legacy. Each in a different decade of their lives - 40s, 50's 60s and 70s-plus. Style, adventure, mindset, reflections and hopes for a lasting legacy. Stay tuned!

RIP:
#ALT CBD PROJECT

This project - a guide to working, living, learning and playing in Sydney's alternative CBD, North Sydney got off to a great start in late 2019. But COVID and the WFH culture sadly killed it off in 2020.

Our Services:
START A PROJECT TODAY

Men after 40 are ready for reliable, informative and trustworthy pieces of content and media experiences. Call us to discuss a project or campaign that you want to reach men in the 40s, 50s, 60s and all the way to their 70s-plus.