3 quick ways to ensure your brand is building trust with diverse audiences:
- Have Authentic Values: Examine your beliefs, purpose and mission. Remove any thoughts, actions or biases that could impact your communications. Look inward first and be sure you radiate inclusion, respect and bias free communications
- Be Consistent With Your Engagement: Good relationships can’t be rushed. Built trust over time, consistently. Make sure you understand your audience (do your research) and especially the nuances of your diverse target audience. Ensure consistency across all touch points.
- Be Visible: Colours, imagery and stories should reflect your values. They are creative assets to built trust, capture attention and draw in both your diverse audience, as well as audiences that hold the same values. Walk the talk!
Make a ‘visible difference’ with your brand communications and help create a better world.